Your content employee.Just a text away.

Reels in your voice, featuring you and your brand. Made for you from scratch. No templates. Built around your listings and local market, delivered every week. Your content employee brings the ideas, does the work and handles changes by text.

Paper Route · Today 8:02 AM
Paper Route
Morning Claire! This week's market update is ready. Inventory dropped again, it's in the script. Also did the listing reel for Rotescher Ave
Market update
New listing
Want me to schedule them for Mon + Wed?
Yes!! they look great
Also, Melon St closed yesterday at 414k 🎉 can we do a just sold for tomorrow noon?
Paper Route
On it. You'll have it to approve tonight 👍
Market update · Phoenix
What it does

Everything a reel needs, done for you.

The content person you’d hire, if you could.

Made yours, not templated

Fresh visuals for every reel, with your brand woven through. Nothing stock, nothing filmed.

Claire AshfordJust sold · 0:31

In your own voice

Every reel is narrated in your voice, so it sounds like you sent it. No stock narrator.

claire.ashford
September
MTWTFSS

12 reels this month, on schedule.

Delivers every week

It brings you fresh ideas from your market and listings, then delivers the finished reels and captions every week. Review, tweak, post.

Price drop on Palmetto to 331k. Can you redo that reel?

Paper Route

Done. New version and caption are ready to review.

Just text it

A new price, a closed deal, a line you want changed. Text it like you would a colleague. It handles the change and remembers your preferences for next time.

Formats

Five formats. One weekly rhythm.

Listings, closings and open houses go out as they happen. Market updates and educational reels fill the weeks in between.

This week's numbers, explained

The weekly anchor. Inventory, days on market, median price, rates: whatever moved in your metro this week, said plainly and sourced.

  • Runs every week without you
  • Every number mapped to a source
  • Ends with a reason to DM you

Included in: Starter · Plus · Pro

Market update

Phoenix

Agents

What agents say after a month.

A white modern house against a bright pale sky
I posted the first one on a Monday and had two DMs about the listing by lunch. I hadn't touched a camera.
Nia B.Phoenix, AZ
A couple on a lawn under a wide bright sky
The script had the actual inventory number for my zip code, with the source. That's the part I could never keep up with.
Rosa D.Tampa, FL
It looks like my brand, not a template. Clients thought I'd hired an editor.
Marcus E.Austin, TX
House keys on a ledge against the sky
Five minutes on Monday to read the script, and the week's reels are done.
Elena R.Denver, CO
The corner of a suburban home with a palm tree against the sky

Compared

Compared with the alternatives.

CriterionDoing it yourselfPaper Route
Your time per reelAn eveningFive minutes to review
CostFree, plus your eveningsFrom $79 a month
Local market numbers, sourced
Shows up every week
Your face on cameraRequiredNever

Pricing

A content employee. From $79 a month.

Choose the plan that fits your business and how much content you need each month.

Starter

Show up every week without thinking about it.

$79per month

  • 8 reels a month
  • Market update and educational
  • Caption with every reel
  • Edit or rewrite any script
Most popular

Plus

For agents with listings to talk about.

$99per month

  • 12 reels a month
  • All five formats
  • Listing and just-sold reels as they happen
  • Caption with every reel

Pro

For a busy feed and a moving pipeline.

$149per month

  • 20 reels a month
  • All five formats
  • Priority turnaround

Up to 10 edits per reel, on every plan. Cancel any time. Your headshot, logo and listings stay private and are never used to train anything.

FAQ

Questions, answered.

Anything else? DM us on Instagram

Pick a plan. See your first reel today.

Your first reel, featuring you, in your voice and with your branding. Cancel any time.