Question 1

Do I have to film anything?

Accepted Answer

No. Paper Route makes your reels and carousels without you filming anything, and the reels still feature you, on screen and in your own cloned voice.
If you'd rather film yourself, send the clips and Paper Route edits them into reels.

Question 2

What do I actually have to do each week?

Accepted Answer

Reply to a few texts. Paper Route suggests the week's posts by text, makes the ones you want and sends each one for you to look at. Reply if you want something changed. Nothing goes on your Instagram until you say so: reply "yes" to a preview.

Question 3

How does Paper Route know what to post?

Accepted Answer

It starts with your business: new listings, closings, open houses and price changes. It adds what's happening in your local market. In a week with no news of your own, it makes market updates and tips for buyers and sellers, so you keep showing up in people's feeds.

Question 4

How do I make changes?

Accepted Answer

Reply to the message and say what you want: a different opening line, a new price, a sentence worded differently. Paper Route makes the change and remembers it for next time.
It all happens by text, the way you'd text a colleague. No editing app, no Canva.

Question 5

Where do the facts come from?

Accepted Answer

For a listing, sale or open house, from the details you enter for that property. For market updates, from market data for your metro that has been reviewed before it's used. Every number in a post is checked against its source before you see it, and anything that can't be backed up is taken out.

Question 6

Will it look like every other agent's reels?

Accepted Answer

No. Each reel is written from scratch around your listing or your metro's numbers, with visuals made for that reel and your own brand on it. Two agents in the same city won't get the same post.
No templates. Every reel starts from a blank page and is made just for you.

Question 7

Is it compliant?

Accepted Answer

Every post is checked for fair-housing language and for market claims that nothing backs up, and anything that fails is rewritten. You see every post before it goes out, and nothing is posted under your name until you say so.

Question 8

How do I start?

Accepted Answer

Sign up with your email. There's no card and no plan to choose, because your first week is free. Add a mobile number if you want your posts by text, or use the web chat instead. Then tell Paper Route your market, your branding and how you like to sound, and it gets to work on your first reel.

Question 9

Can I cancel?

Accepted Answer

Yes, any time. Plans are monthly. When you cancel, your plan runs to the end of the billing month you've already paid for.

Criterion	Do it yourself	Editor or agency	Template app	Paper Route
Your time	Hours every week	Briefs and back-and-forth	You still make it	Minutes to review
Figures out what to post	You	Usually you	You	Paper Route
Local market research	You	Sometimes		Included and sourced
Writes and makes the posts	You		You	Paper Route
Changes	You redo it	Back-and-forth	You redo it	Just text it
Keeps showing up	If you remember	If you manage them	If you log in	Every week
Cost	Free, plus your evenings	$150–400 per reel	$20–60 a month	From $29 a month

Turn Instagram into a consistent source of leads

Reels

Carousels

Your content, handled.

Made for your market, never a template

Change anything by text

On your brand

Shows up every week

Market updates, tips, trends and myth busting, ready to post.

Market update

Two ways to be in your reels.

1. Film it yourself, we edit it automatically

2. We make a video of you

Most tools help you make content. Paper Route takes it off your plate.

A content employee. From $29 a month.

Starter

Plus

Pro

Questions, answered.

Hand off your content. Start with a free week.